Baxter expanded to five dealerships in the 90s. In 1990, Lexus of Omaha was opened; only one year after Toyota established Lexus as a brand. Lexus of Omaha has won the prestigious Elite of Lexus Award for customer satisfaction every year since that opening.
A few years later, in 1993, Baxter expanded into Lincoln. Tal Anderson opened Baxter Chrysler Dodge Jeep Ram Lincoln.
At the end of the decade, in 1998, Baxter opened Baxter Chrysler Dodge Jeep Ram La Vista. It sits next to the former Southroads Toyota store.
Vehicles in the 90s
The beginning of the decade didn’t start with too much promise for automobile companies. 1991 was, at the time, the worst financial year in history for Detroit and the auto-making business. But, the companies were able to turn that around in only a few years. Partially due to the fact that a lot of new designs and redesigns were debuted during the 90s.
From 1997-1999, the Toyota Camry was leading the market in cars sold. The F-Series truck was number one in truck sales, and it still is today. In 1999, Toyota sold 476,752 Camrys. Ford sold 867,441 F-Series trucks that year and introduced the all-new Focus.
Chrysler was having a good year in 1999 as well. The Durango and Grand Cherokee sales were way up, but FCA announced plans to get rid of the Plymouth and cut back on Neon, Voyager, Breeze and Prowler production to keep up with demand.
The NHTSA added new safety requirements, specifically focusing on air bags. While these regulations didn’t go into effect until 2003 and later, research for new technologies that would meet these requirements started in the 1990s. One such technology was detecting the size of a passenger and deploying the air bag only if necessary.
Movies and TV Shows in the 90s
Violence and special effects were the defining factors of movies and TV shows that came out during the 90s. The most successful movie ever – raking in more than $300 million – was Titanic (1997). Jurassic Park (1993) was just behind that record.
Pulp Fiction (1994), Seven (1995), and Natural Born Killers (1994) all hit the silver screen in the 90s. Pixar and Disney promised to change the face of animated movies during the decade. They worked together to make Toy Story (1995) and A Bug’s Life (1998).
The most popular TV shows featured the best fashion and hair styles the 90s could muster. Anyone ask for the ‘Rachel’ for their hair style? The TV shows everyone was focused on were Full House, Fresh Prince of Bel-Air, Seinfeld, Friends and, of course, ER. By 1999, the number one show on TV was Who Wants to be a Millionaire?
Toys in the 90s
Licensed toys and video games exploded. Action figures and toys from movies, TV shows and pop culture were a must. This explains why dinosaur toys were popular after Jurassic Park’s release and Aladdin toys were all the rage in 1993.
Super Nintendo was the HUGE gaming system of the 90s. The Super NES was a faster 16-bit video game system with sharper colors and sounds than anything before.
Music in the 90s
The sound of the 90s was defined by a blending of sounds and genres. Pop and country were still capturing a large audience, but new genres were also taking the spotlight. Rap and Hip Hop, Industrial and even Electronic music were heavily listened to.
During the decade, these are the artists who had songs sit on the Billboard’s top 100 list for more than 10 weeks.
Mariah Carey & Boyz II Men
Boyz II Men
Los Del Rio
Brandy & Monica
Puff Daddy & Faith Evans
Year the Song was Released
1994 & 1992
Weeks on the Billboard Top 100 List
14 & 13
Sports in the 90s
Throughout the 90s, Nebraska, Florida State and Miami held the names as the top college football programs. Nebraska took home the National Championship title in 1994 and 1995, and split it with Michigan in 1997.
Magic Johnson made headlines by retiring and announcing he had HIV in 1991.
Throughout the decade and across professional and college sports the big names to watch were:
Shaquille O’Neal, John Elway, Brett Favre, Barry Sanders, Michael Johnson and Evander Holyfield.